The Potters Kiln is a brand identity concept inspired by raw beauty of natural materials and handcrafted simplicity. Designed for a homeware studio, the brand draws on the organic forms and tactile finishes found in traditional pottery. This concept balances minimal elegance with grounded, artisanal warmth.
overview
A Conceptual Brand Design
Concept Development & Visual Mood board
Branding Strategy & Positioning
Logo Design & Iconography
Color & Typography System
Packaging Design
Stationary Design
Animated Illustration Design
SERVICES PROVIDED
Art Gallery & Studio | Home Decor
industry
Information
With a focus on combining textures and tones I developed a logo mark and visual language that echo the tactile nature of ceramics. The wordmark features clean typography with subtle irregularities — a nod to the handcrafted origins of the products. Paired with a custom hand drawn illustration icon and curated imagery, the brand creates an immersive, earthy aesthetic.
From Visual Research to Concept Development to Execution
Process Overview
Balanced
Warm
Minimal
Textured
Earthy
Neutral
Inspiration and Concept
The identity leans into a neutral, warm toned palette to enhance the sense of calm and craftsmanship. Imagery and layout choices were guided by a desire for visual clarity while leaving space for storytelling.
The packaging was envisioned with using an uncoated, FSC-certified textured stock in a warm off-white, that would be of tactile quality and environmentally friendly. The surface carries a subtle grain, reminiscent of hand-thrown clay.
With a black cotton pull ribbon looped through gold eyelets and recyclable rigid board construction, it completes the unboxing experience, ensuring both luxury and sustainability.
All print elements — including packaging tag and paper bag design — maintain a tactile, understated tone to mirror the handmade products.
Marketing through Product Design
design considerations
The result is a conceptual brand that feels timeless and rooted — aligning with the studio's ethos of slow, intentional living. The Potter's Kiln reflects both the philosophy and the material essence of the work it represents.
OUTCOME