The International Basketball and Sports Academy (IBSA) is a basketball academy focusing on training and development of youth athletes (aged 8-18) in Southern Ontario, Canada.
Vanisha from Find Me Lettering, a marketing, design and calligraphy studio based in Canada, came to me seeking a fun and creative design for apparel merchandise that would represent the brand but still be able to be worn outside of basketball.
Their current sporting apparel lacked excitement and innovation that resonates with this young age group.
A Fun Design in Basketball
In Collaboration with
find me lettering
'Dropping Dimes' on Basketball Apparel Design.
INFORMATION
INFORMATION
Product Design
Concept Development
Creative Direction
Visual & Graphic Design
Digital Mockups & Prototypes
LOCATION
SERVICES PROVIDED
- Ontario, Canada
INSPIRATION
The Design Concept
Using Bauhaus principles of form, function and simplicity, the geometric shape add movement. This design is known for bold colors and eye-catching pattern formations. The Bauhaus promotes unity in design through different elements, which lends well into the game of basketball.
Drawing inspiration from Bauhaus, using clean, geometric shapes and bold colors, the design created a modern retro aesthetic. A hierarchal flow from solid to minimal futurism line work, into a pixel like shape and transitions of basketball shapes gave a pop culture feel. To play upon street art, using spray paint gradients to add texture, lending itself to the current trend. This design choices appealed to the age group that this apparel design was intended for.
A simple and clean design was what best resonated with the age group. This was a design that could be worn outside of IBSA.
The Final Design
