A general practitioner centre, Narshai Medical Centre, based in Eastern Cape, South Africa. With an established reputation and over 40 years of experience in healthcare, they came to me looking for a rebrand that would still represent the expectations of the medical centre's clients and position themselves as professional, and experienced.
Their old brand design was outdated and lacked innovation to set them apart from the rest.
Their mission is to continuously aims to reach for better than yesterday while keeping their clients' healthcare as priority.
Promoting Trust in an Experienced Medical Brand
INFORMATION
Brand Strategy
Brand Positioning
Brand Values
Brand Identity Design
Brand Tone of Voice
Design System
Brand Guideline
Visual & Digital Design
Product Design
LOCATION
SERVICES PROVIDED
South Africa
Improving Administative processes
Simplified User Journey
One of the goals of the company was to maintain and increasing customers but sill ensure efficiency in administrative processes especially with practices in three different locations. This was established by implementing a patient card, elevating user experience for each patient, improved their administration process and therefore, subsequent processes that followed, especially considering they operate in three different locations.
Feedback was obtained from patients who said the new design were more recognizable and memorable.
INSPIRATION AND CONCEPT
Bold
Family
Integrity
Professional
Uplifting
Visuals to Inspire
Passionate
Team Work
Compassionate
Nurturing
marketing through product design
Enhancing Brand Awareness
The approach for the stationery and signage was simple, direct and easy-to-read. The colors and typeface added contrast, which complimented with a less is more approach.
The ECG lines allowed for separation of the different locations for which their practices are located. This made for a simple use of the stationery across all branches.
To increase marketing awareness, I was approached to translate the brand into a tangible - a tote bag. The goal was to create a functional, aesthetically pleasing design that resonated with their clients and maintain the brands consistency. Through an iterative process of experimenting with different fabrics, colors and printing techniques, a reusable, durable and practical product was created. After the initial designs were finalized, the prototypes were tested with employees to ensure visual impact, usability and brand alignment. Feedback was incorporated to ensure the final design met the goals of this.
The Outcome
The results in the tangible product was a seamless extension of the brand, adapting into a tangible product that provided their clients with a product that can be used daily. This design maintained brand consistency and enhanced brand presence.
Increased brand awareness
