A general practitioner centre, Narshai Medical Centre, based in Eastern Cape, South Africa. With an established reputation and over 40 years of experience in healthcare, they came to me looking for a rebrand that would still represent the expectations of the medical centre's clients and position themselves as professional, and experienced.
Their old brand design was outdated and lacked innovation to set them apart from the rest.
Their mission is to continuously aims to reach for better than yesterday while keeping their clients' healthcare as priority.
Promoting Trust in an Experienced Medical Brand
INFORMATION
INFORMATION
Brand Strategy
Brand Positioning
Brand Values
Brand Identity Design
Brand Tone of Voice
Design System
Brand Guideline
Visual & Digital Design
Product Design
LOCATION
SERVICES PROVIDED
South Africa
Improving Adiministative processes
Simplified User Journey
They presented a challenge of understanding how their clients have a profound attachment to their African culture. With this in mind, ensuring the design refrained from traditional African medicine and culturally appropriate.
This increase the practices primary goal of maintaining and increasing customers. This was established by implementing a patient card, presenting importance for each patient and improved their administration process, subsequently the processes that follow. Additionally, adding depth and a blue color to the design, made the brand more recognizable and memorable.
INSPIRATION AND CONCEPT
Bold
Family
Integrity
Professional
Uplifting
Visuals to Inspire
Passionate
Team Work
Compassionate
Nurturing
marketing through product design
Enhancing Brand Awareness
The approach for the stationery and signage was simple, direct and easy-to-read. The colors and typeface added contrast, which complimented with a less is more approach.
The ECG lines allowed for separation of the different locations for which their practices are located. This made for a simple use of the stationery across all branches.
To increase marketing awareness, I was approached to translate the brand into a tangible - a tote bag. The goal was to create a functional, aesthetically pleasing design that resonated with their clients and maintain the brands consistency. Through an iterative process of experiementing with different fabrics, colors and printing techniques, a reusable, durable and practical product was created. After the intial designs were finalized, the prototypes were tested with emplyees to ensure visual impact, usability and brand alignment. Feedback was incorporated to ensure the final design met the goals of this.
The Outcome
The results in the tangible product was a seamless extension of the brand, adapting into a tangible product that provided their clients with a product that can be used daily. This design maintained brand consistency and enhanced brand presence.
25%
Increased brand awareness
